The main asset of southern England is of course its splendid coastline. From Kent to Cornwall, Somerset, Dorset, Sussex and Devon, the landscapes scroll by offering superb panoramas of postcards. From historic Victorian cities to small fishing villages and from the high white cliffs of the East to the granite chaos of the West, Great Britain shows itself at its best, with a whole portion listed as a UNESCO World Heritage Site on the Dorset side of the Jurassic Coast.
The campaign :
In Great Britain, country or countryside is a very particular concept. Green, rich in land, typical villages, heritage and landscapes, the British countryside is a preserved wonder. Hospitality makes sense in pubs and B&Bs, wherever you are. Kent, Devon, Cornwall, Sussex or Somerset are names that lull the imagination of cosy cottages in the middle of the hills, immortalized in literature and cinema.
© Dominique Auzias & Jean-Paul Labourdette